Scale Pipeline.
Not Headcount.
I'm a Fractional GTM Engineer for post-PMF B2B SaaS. I build and run the AI-powered revenue systems — Clay workflows, HubSpot automation, attribution pipelines, outbound engines, and paid media on LinkedIn, Google, and Meta — that your team can't ship fast enough on their own.
If any of these sound familiar…
Your agencies are each telling their own story.
SEO is up, leads are up, paid is efficient. But your marketing-attributed pipeline number isn't moving.
You can't connect the dots.
You have 3–5 vendors and no unified pipeline. Your CRM is a graveyard. Board prep is painful.
You're too busy managing up to manage your stack.
Board slides, leadership meetings, internal stakeholders. Your vendor performance is falling through the cracks.
How We Work Together
Pipeline Growth Playbook
A focused 2-week sprint — also called a GTM Engineering Audit. I map your GTM stack end to end (data, enrichment, routing, attribution, outbound), find the leaks, and ship a 90-day build roadmap.
Choose Your Tier
Based on your goals and team size, we align on the right monthly retainer to execute the playbook together.
I Build & Run the Engine
Month over month, I ship the workflows — Clay enrichment, HubSpot automations, lead scoring, attribution dashboards, outbound systems — and run them, so you walk into any board meeting with a clear pipeline story.
What I Build
Five AI-powered revenue systems I engineer into your GTM stack.
ICP & Account Enrichment
Clay workflows that build, score, and enrich your TAM in hours — pulling from 50+ data sources and AI research per account.
Lead Scoring & Routing
Custom scoring models in HubSpot that surface the accounts your AEs should actually call today — not last quarter.
Paid Media Engineering
LinkedIn, Google, and Meta campaigns engineered with AI — high-volume copy variants, audience builds, and weekly optimization tied to pipeline.
Outbound Automation
Personalized, multi-channel sequences powered by AI research per account. Not “Hi {firstName}” spam — outbound that earns a reply.
Pipeline Attribution
Cross-channel attribution dashboards that connect every campaign dollar to closed revenue — so board prep takes minutes, not days.
Workflow Automation
n8n, Make, and API integrations that wire your stack together — so leads don't fall through the cracks between tools.
“I use AI to do in hours what used to take a team of specialists weeks. You get the marketing output of a full team without the headcount.”
Ways to Work Together
Pipeline Growth Playbook
A GTM Engineering Audit
$2,500–$3,500 · One-time · 2 weeks
The best place to start. I audit your GTM stack — data, enrichment, routing, attribution, outbound — find the leaks, and hand you a clear 90-day build roadmap. Most clients roll into a retainer from here.
One system, built & run
GTM Foundation
$4,000/ month
- One revenue system (paid media, enrichment, scoring, attribution, or outbound)
- Monthly strategy call
- AI workflows powering the system
- Performance reporting
Multi-system stack
GTM Engine
$6,000/ month
- Multi-system build: enrichment + scoring + outbound + attribution
- Paid media execution: LinkedIn, Google, Meta — wired to pipeline
- Bi-weekly strategy call
- Everything in GTM Foundation
- Wired across Clay, HubSpot, and your sequencer
- Full pipeline reporting dashboard
Full GTM stack · 1–2 clients max
GTM Engineering Partner
$10–12,000/ month
- Full GTM stack ownership
- Weekly call + Slack
- Everything in GTM Engine
- Fractional Head of GTM Engineering
- Board-ready pipeline reporting
- First access to new AI workflows
Hey, I'm Michael.
I'm a Fractional GTM Engineer for post-PMF B2B SaaS, and the founder of The Lopez Group. I build the AI-powered revenue systems — Clay workflows, HubSpot automation, lead scoring, attribution pipelines, outbound engines, and paid media on LinkedIn, Google, and Meta — that turn a messy vendor stack into one clean pipeline story.
I've spent years running multi-channel paid media, demand-gen programs, and analytics for SaaS companies at every growth stage — which is why my GTM engineering is wired to revenue, not just automation for automation's sake.
I started The Lopez Group because I kept seeing the same pattern: great products, solid PMF, lean marketing teams managing too many vendors with no unified view of what's driving revenue. AI changes the equation — and I built a practice around making that real.
Clay · HubSpot · n8n
GTM systems builder
LinkedIn · Google · Meta
AI-powered paid media
Pipeline Attribution
Board-ready reporting
Ready to Hit Your Pipeline Number?
Start with a Pipeline Growth Playbook — a 2-week GTM Engineering Audit that ships you a 90-day build roadmap and a low-risk way to see how we work together.